It’s the question most homeowners think but never ask:
“How much are you actually making on my pool?”
At Southern Pool Designs, we believe you deserve a direct answer.
The truth is simple, not as much as you might think, and exactly enough to build your pool the right way, stand behind it for years, and stay strong as a company.
We’re not here to play pricing games or hide behind vague numbers. We believe in transparency because clarity builds trust, and trust is the foundation of everything we do.
The Truth About Pool Building Margins
When you hire Southern Pool Designs, your pool isn’t priced by guesswork. It’s calculated through a clear, disciplined approach that ensures long-term stability for both you and us.
We target a single-digit net profit margin similar to other well-run construction firms.
That modest margin allows us to operate responsibly and reinvest continuously in our people, systems, and customers.
Where the Profit Actually Goes
Our profit isn’t just “extra.” It’s what allows us to keep building, keep improving, and keep standing behind your pool for decades.
Here’s where it goes:
- Reinvestment in the business — new trucks, tools, software, and training that make your project smoother and more efficient
- Team development — bonuses, education, new hires, and incentives for our staff, because we win as a team when we serve clients well
- Cash cushion for stability — every great company needs a reserve to weather economic downturns and maintain steady operations
- Warranty strength — dedicated funds that ensure we can respond to any issue quickly and honor every promise we make
Profit isn’t greed. It’s what keeps your builder in business – healthy, accountable, and ready to support you long after your pool is filled.
Our “Value Overload” Philosophy
We don’t aim to make the highest profit; we aim to deliver the highest value.
Our entire business model is to run lean, price fairly, and then overdeliver on design, quality, and service so choosing us becomes a no-brainer.
That means:
- Premium materials without the luxury-brand markup
- Engineering and craftsmanship built above code
- A full, responsive team behind every client
- Fast warranty service without excuses
We’d rather make a fair return and build something exceptional than underprice a job and compromise quality.
Our Team Wins When You Win
We operate with a company-wide performance bonus plan.
When our projects run efficiently, when clients are thrilled, and when our quality standards are met, everyone on our team benefits.
That means every person you meet from your designer to your project manager is personally invested in making your experience exceptional.
We’ve built a culture where financial health, craftsmanship, and customer satisfaction all move together.
Bottom Line
If you’re wondering how much we make on your pool, the honest answer is: just enough to build it right, honor our warranty, reward our team, and reinvest in the future.
We target single-digit profit margins, then overload your project with value so you feel the difference in every detail from the first render to the final clean-up.
Because long-term success isn’t built on cutting corners. It’s built on doing things the right way, one pool at a time.
Southern Pool Designs — Financially strong. Fairly priced. Built to last.