When you’re building a luxury pool, it’s easy to focus on design, features, and finishes. But behind every beautiful pool is something even more important: a builder you can trust to be there from start to finish and for years after.
At Southern Pool Designs, we’ve been designing and building pools in Central Florida since 1997. Over that time, we’ve seen the same story play out again and again: contractors who take deposits from one project to fund another, promising timelines they can’t sustain, and disappearing when problems arise.
That’s why a builder’s history, balance sheet, and financial discipline matter just as much as their craftsmanship.
Cash Flow: The Hidden Factor That Defines Reliability
A pool project is a major investment, often spanning several months and hundreds of thousands of dollars. Builders who don’t manage their cash flow correctly start borrowing from future clients to pay for past mistakes.
It might look like business as usual – until the music stops. When that happens, homeowners are left with half-finished pools and little recourse.
We operate differently. Our company is built on financial transparency and disciplined capital management. We never use your deposit to fund another project. Each job is financially accounted for, managed responsibly, and fully backed by our company’s reserves.
Experience That Spans Decades
We’ve been in business for more than 25 years, surviving and growing through every market cycle from recessions to construction booms.
That kind of longevity doesn’t happen by luck. It happens through consistency, integrity, and long-term relationships with suppliers, builders, and homeowners across Florida.
Many of our clients come from referrals because trust travels fast in this industry.
A Wall Street Mindset, A Florida Focus
Our owner began his career on Wall Street, where precision, accountability, and data-driven decision making are non-negotiable.
A graduate of The Wharton School of Business and holder of an MBA from NYU by the age of 23, he built his foundation in finance long before entering the pool industry.
That same discipline shapes how we run Southern Pool Designs today.
We track project costs, material lead times, and cash flow with the same rigor you’d expect from an investment firm. The result is a bulletproof balance sheet and a company designed to withstand whatever the market throws our way.
Warranty: Where Builders Either Shine or Vanish
A pool isn’t finished the day the water goes in. It’s finished when it performs perfectly for years afterward.
We take pride in going above and beyond on warranty service. If something isn’t right, we fix it; quickly and professionally. No excuses.
That commitment comes from decades of honoring our word, not just our contracts.
For us, a warranty isn’t a cost center. It’s a chance to prove that we stand behind everything we build.
Trust Built Over Time
When you choose Southern Pool Designs, you’re choosing a builder with real staying power. We’ve weathered economic cycles, supply shortages, and design trends and come out stronger each time.
Our clients rest easy knowing their investment is protected by experience, engineering, and sound financial management.
Build With Confidence
If you’re planning a custom pool or large estate project in Central Florida, ask every builder the same question:
“How long have you been in business, and how do you manage client deposits?”
The answer will tell you everything you need to know.
At Southern Pool Designs, our answer is simple:
We’ve been here since 1997, we’re financially rock solid, and we’re not going anywhere.
Because true luxury isn’t just what you build – it’s the confidence that it’s built to last.