What does a custom pool cost? Build yours and see.
These numbers come from the same price book our designers use, built from what our crews and suppliers bill us on real Florida projects. Pick a size, choose your finishes and features, and watch your investment update as you go.
Start from a typical project, then make it yours:
Every pool includes
- Design, permits and standard engineering
- Layout, excavation, steel and a reinforced gunite shell
- Complete shell waterproofing
- Up to 30 ft of steps and 6 ft of bench or swimout
- All plumbing and pool electrical, labor and material
- Jandy ePump variable-speed pump and CS250 cartridge filter
- Jandy AquaLink RS automation with app control
- Jandy TruChlor chlorinator and automatic water fill
- One Jandy WaterColors LED light
- Quartz interior and ceramic waterline tile
- Sod strip, pre-grade, backfill and final grade
- Start-up, chemical balancing, a full orientation and one month of free cleaning
Priced after we see your yard
- Screen enclosures and roof structures
- Rock waterfalls, grottos and boulders
- Outdoor kitchens, pergolas and fire pits built on site
- Retaining walls, drainage and fill dirt
- Landscaping, irrigation repairs and fencing beyond the pool barrier
- Gas line runs and electrical service upgrades or long runs to the equipment
- Soil, water table and dewatering conditions
- Tree and stump removal beyond a few small stumps
- City fees above the standard permit (some cities charge more)
The fine print
This builder gives a planning estimate for a new in-ground gunite pool built by Southern Pool Designs in our Florida service area, using our current pricing as of the date shown at the top of this page. It is not a quote, a bid or a contract, and it is not an offer to sell at any price.
The range is wide on purpose. Your final investment is set after a site visit, a survey, your design, engineering, and HOA and permit review. Soil, access, drainage, utilities, setbacks and the exact products and colors you choose all move the number. Most changes we see after a site visit add cost rather than remove it, which is why the range reaches higher above the midpoint than below it.
Pool sizes are measured to the outside of the pool wall. Dimensions, gallons and the plan view are approximate and for illustration only. Deck pricing includes material minimums, so small decks cost more per square foot. The replacement option includes an allowance for removing a typical existing pool and deck; unusual demolition is priced after a site visit.
Fire features need a gas supply, which is by others. Florida law requires a pool safety barrier; the builder includes two alarms by default. Prices and product availability change with material costs and may be updated at any time.